Made in Italy in fashion: between global perception and economic reality
Made in Italy is currently one of the most recognized and appreciated commercial brands in the world.
In the fashion sector alone, it is worth approximately 105 billion euros in annual revenue (data from Sistema Moda Italia – 2023), representing over 40% of European exports in the fashion industry.
Some key data:
- Italian fashion employs over 500,000 people
- 63% of global consumers associate Made in Italy with superior quality
- 57% link it to craftsmanship and a traceable supply chain (source: Statista, 2023 survey)
- However, over 35% of products sold as “Made in Italy” are largely manufactured abroad.
Maglificio Diana: 50 years of knitwear, vision, and pragmatism
In the heart of Tuscany, just a few kilometers from Florence, Maglificio Diana has been operating for over half a century—an industrial enterprise with a strong artisanal soul.
It is here that Diana Studio was born in 2022, a brand developed in-house to translate all the knitwear factory’s know-how into a contemporary key. A project that brings together technique, product culture, and a sustainable vision. The natural evolution of a tradition that looks to the future.
Made in Italy expressed through Manufatto Italiano
Manufatto Italiano is our declaration of identity. A line produced almost entirely within Maglificio Diana, where every phase — from design to finishing — is carried out with care and transparency.
The only exceptions are entrusted to highly specialized Italian manufacturers, such as the Casentino processing in the Marche region. This cloth, felted and combed, is known for its durability and typical 'curly' effect.
Our yarns: a choice that tells of an ethic
Every Diana Studio garment is born from a precise choice: to use only noble, traceable, certified yarns from the best spinning mills on the market.
Summary table of some of our yarn partners:
| Spinning | Yarn / Blend | Key Features |
|---|---|---|
| Zegna Baruffa | Mousse / Merino + Cotton / Merino + Cashmere | Extra-fine Merino wool, bouclé or blended. Traceable, fine, soft, and long-lasting. |
| The Yarn Collection | Cashmere King / Goddess / Miami | Compact, noble cashmere, high-performance blends, fresh and natural linen-silk. |
| Marchi & Fildi | Tizzana | Compact and noble cashmere, high-performance blends, fresh and natural linen-silk. |
| Services & Silk | OldClass | Linen and silk. Dry hand, structure and natural light. |
| MiroglioTextile | Flax | 100% low-impact Italian linen, traceable supply chain. |
Discover the Zegna Baruffa Mousse line:
Conclusion: a label is not enough
Today, the term 'Made in Italy' is everywhere. But how often does this label truly reflect an honest supply chain, conscious craftsmanship, and tangible quality?
For Diana Studio, Made in Italy is a daily practice, not a communication strategy. We don't just state where a garment was made. We want to tell the story of who designed it, spun it, hand-linked it, and inspected it.
With the Manufatto Italiano capsule collection, we decided to set an internal standard. Each piece in this line is the result of technical, artisanal, and cultural choices, capable of creating an object that accompanies the wearer over time.
We chose the best yarns available on the market. We opted against industrial shortcuts. We built an internal supply chain that protects the value of the product, the people, and the territory.
True Made in Italy isn't just seen on the label. It is recognizable to the naked eye. And it is felt on the skin. And we strive to carry it forward with commitment and total transparency.